MSU Health Care Sports Medicine Announces Ice Rink Naming Rights Sponsorship

March 12, 2024 - Michigan Business Network

Biggby Coffee Ice Cube - East Lansing

Originally published March 13, 2024 on

East Lansing skaters will now have an updated space to learn and practice ice-related athletics thanks to MSU Health Care Sports Medicine’s sponsorship of the Black Bear Sports Group’s Biggby Coffee Ice Cube - East Lansing ice arena. The sponsorship includes the naming rights and rebranding of Ice Rink 1 to the MSU Health Care Sports Medicine Ice Rink. Additionally, MSU Health Sports Medicine has been named the Official Healthcare - Sports Medicine Partner of Biggby Coffee Ice Cube - East Lansing.

"Hockey, in particular, is very near and dear to my heart”. said Micah Lissy, MD, MS PT, ATC, CSCS, interim chairperson of the MSU CHM/COM Department of Orthopedics and orthopedic surgeon at MSU Health Care Sports Medicine. “The rink feels like a very natural place for us to be. We are devoted to keeping our athletes on the ice or getting them back on the ice as quickly as is safely possible."