Ceirra Hoch is the Senior Director of Business Development for MSU Health Care. She plays a crucial role within the institution. Her leadership, fortitude, and creative intuition fosters innovation and propels organizational strategy forward. Hoch oversees and leads the strategic planning and development function for MSU Health Care. She cultivates and maintains relationships with current and potential strategic partners such as hospital systems and for-profit entities to drive business growth and enhance market presence. Advising the CEO and senior leaders on partnership engagement and structure, she executes the business strategy to yield long term growth. Ceirra manages the financial material and human resources of strategic projects, often advising on the structure of legal agreements and nurtures an idea through conception to implementation, touching every aspect of the business. 

Ceirra Hoch’s dynamic leadership and strategic vision have significantly advanced MSU Health Care, making her a standout figure in the health care industry. Her notable accomplishments include initiating key partnerships, overseeing substantial expansions, and enhancing operational efficiencies, all of which drive growth and innovation in this complex sector. 

Ceirra entered Michigan State University as a Physician Liaison and was promoted to Project Manager. After receiving her Masters in Business Administration from Washington State University, she was promoted to Director of Projects at MSU Health Care.